Business Semantics

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Business is the Only "Thing" - Business Semantics and the Internet of Things - V 2.1

Bell Telephone Switchboard Operators, 1943, USA (Courtesy, Wikipedia and US National Archives)

Do you want to enter the business of selling telephone switches?

Probably not. The telephone switch business is super competitive and very low margin.

But the telephone switch business is a pretty good analogy to what your Internet of Things business could be, if you get it wrong.

And you can get your new Internet of Things business model wrong if you think that all you need to do is connect M2M ("machine-to-machine") edge devices to decision makers -- without providing any business value add in the middle.

Without applying your domain knowledge, captured through business analysis, you're at the mercy of a rapidly commoditizing business of selling sensors, wires, wireless and connectivity. And this warning applies to both vendors and business users. The real value of Internet of Things programs is achieved when hard-won domain knowledge enables the addition of value between edge device and centre. Without that "value-add-in-the-middle", again, you've just built a telephone switch. . . . read more

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